Data-driven insights. Women-centered experiences.

I help companies with women customers turn engagement into loyalty. I use AI to power the systems and human curation to design the content, programming, and experiences that drive retention, referrals, and revenue.

Women control $31.8 trillion in worldwide spending and influence 70-80% of all purchasing decisions but they're increasingly selective about which brands earn their loyalty.

The companies that win, deliver genuine connection over constant noise. That means creating experiences and content that build trust, foster community, and reflect what women consumers actually care about.

How we can work together

BRAND STRATEGY

Strategic positioning, messaging, and guidelines that create clarity and drive consistency across your brand.

COMMUNITY & ENGAGEMENT

Member experience design, loyalty programs, and community-building that turn customers into advocates.

STRATEGIC PARTNERSHIPS

Collaborations and co-marketing initiatives that expand reach and drive revenue growth.

“Tanya is an exceptional marketer, storyteller, and strategist. Her ability to articulate the larger vision, while getting deep in the details, is an incredible asset for any team. I would highly recommend her to anyone looking for a multi-faceted brand athlete.”

— Carly H. |  Product Partnerships + Experiences, Visa

“Working with Tanya helped open my mind to other avenues and approaches for reach and connecting with an online audience.”

— Priya P. | Director Brand, Auro Skincare

“Tanya brings a high level of presence and space for creative collaboration to emerge.”

— Jennie M | Founder, Jennie Morton Wellness

Meet Tanya

I have a background in sociology, marketing, and mindfulness facilitation. Over the past decade, I've helped brands generate millions in revenue and build thriving communities across hospitality, travel, and wellness. While living in Mexico City, I founded and now lead an international women's community, providing strategy and guidance to women entrepreneurs and professionals. This work gives me unique insight into what women want from the brands they support and how to build loyalty that lasts. I’m currently based in New York, working with clients globally.